Sarah started Westward based on a simple concept: sweat with her friends.

It needed to be fun, sweaty, and a full-body workout all set to a great soundtrack. Indoor cycling was the natural fit for this criteria and she quickly gave up the mainstream gym scene and other fitness methods to build a great fitness brand in New Zealand.

Her background in business, community recreation, dance and theatre are reflected in every part of the Westward experience. You have her to blame for your Westward addiction.